| Traditional Print Materials & Signage
WomenatthecentrE is a survivor-led non-profit operating at the intersection of community support and government advocacy. The engagement covered the full scope of the organization's visual and communications needs: logomarks, chapter identities, brochures, signage, patient forms, internal documentation, government reports, and multiple print publications.
| Traditional Print Materials & Signage
Oversaw all print communications for WomenatthecentrE and its sister organizations, spanning both internal and external materials across every level of the operation. From patient intake forms and internal documentation to government reports and large-format signage, every touchpoint was designed with the same level of care and consistency.
Among the most significant pieces produced was the Declarations of Truth publication: a long-form document developed collaboratively with the organization's team to centre and amplify the voices of survivors of gender-based violence.
Equal parts testimony, evidence, and advocacy, it was designed to carry the weight of lived experience into the rooms where policy gets made.
Declarations of Truth spanned over fifty pages, weaving together survivor testimony, demographic research, courtroom observation, and policy recommendations into a single cohesive document.
Chapters move from deeply personal accounts to data visualizations to systemic critique: a structure designed to build an undeniable case, layer by layer.
The CourtWatch section alone documents patterns of bias and power imbalance observed across dozens of sexual assault trials. The data is rigorous. The voices are real. The design holds both with equal weight.
| Internal & External Documentation
Over 100 documents were designed, refreshed, or built from scratch, spanning virtually every department of the organization.
Government research reports formatted for bilingual publication, complete with data visualizations, findings summaries, and policy recommendations. Corporate certification program materials designed to read credibly in boardrooms and HR departments. Recruitment collateral for survivor expert committees, stakeholder advisory groups, and networks of care. Disability disclosure guides. Alternative care resource sheets. Survivor surveys built to gather meaningful data while treating participants with dignity.
Each document had its own audience, its own purpose, and its own set of constraints. That consistency, sustained across more than a hundred pieces, is the foundation and heart of WATC.
| Social Media Content & Management
Collaborated with internal teams and content creators to plan and execute quarterly social media calendars. Did so under the strict guidelines of the Meta platforms terms and conditions.
Developed platform-specific strategies that translated core identities into engaging and visually exciting content. Ensured consistency in tone, colour systems, and composition across all social channels.
| Additional Branding & Chapter Identities
WomenatthecentrE operates through a network of distinct programs and initiatives, each addressing a different dimension of gender-based violence.
Rather than forcing them under a single mark, a family of identities was developed — The Amourgynoir Code, Cross Sectoral Solutions, SPARK, SISTERHOOD, The Embedding Resilience & Grounding Resistance Initiative, and ADNC among them.
Each with its own visual character, its own audience, its own purpose. With harmonizing elements to anchor them together.
| Unified Voices Publication
Unified Voices is the organization's signature publication, a compendium of collective testimony. The edition shown here, Declarations of Strength, was built to feel as considered on the outside as it is on the inside.
I illustrated the front and rear cover illustrations, crafted the layout of the book, and prepared it for print.
This document was the testimony of over 20 individual survivors. I worked with them one-on-one, from the first sentence to the final draft. It was federally funded and produced as a series of novellas, distributed and shared with the authors and their families.
| Merch Design
Throughout the various chapters and their respective events, I was tasked with countless merch, swag, gift, and volunteer product and merch design. Please find a small selection of this below.
