| Art Direction & Photography
Port Credit Therapy Centre needed a new identity and fresh imagery that could carry the feeling of the practice: calm, grounded, genuinely human. T
The team portraits were shot to feel approachable rather than clinical, the lake and the lighthouse, chosen to visually anchor the brand to the place it calls home.
| Logomark & Branding Refresh
The logomark refresh retained what was familiar while giving the mark the refinement it needed. We crafted a cleaner modern mark, thoughtful typography, and a visual tone that reflects the quality and intentionality of the care on offer.
The lighthouse motif, rooted in the geography of Port Credit itself, was developed into something that feels both local, healing, and timeless.
| Website Refresh & Design
The website needed to work as hard, if not more, than the rebrand.
Translating the new visual identity into a digital experience that feels coherent from the first visit. Layout, typography, imagery, and copy were all brought into alignment. The goal was a site that communicates warmth and professionalism without friction: easy to navigate, easy to trust, easy to act on.
We also expanded upon the existing 'tree' motif in the clinic waiting room in the digital experience and navigation.
| Digital Illustration
We designed a series of imperfect circles to represent the lobes of the mind, the core of the clinic’s treatments, and the branching range of services offered. This visual motif links the stem of the mind to the veins of the heart, grounding the identity in the natural world. It was chosen to reflect the clinic’s emphasis on alternative and holistic approaches to therapy.
These assets serve across the website, print materials, and digital communications.
| Social Media Templates
A suite of social media templates was developed to give the clinic a consistent, professional presence across platforms without requiring design expertise to maintain.
Each template was built within the refreshed brand system the right type treatments, colour use, and layout logic already baked in, so the focus can stay on the content rather than the formatting.
