| Product & Showroom Photography
I led and executed the principal content photography for a luxury designer lighting brand, capturing the intersection of industrial form and atmospheric light. The objective was to produce a versatile library of high-end imagery.
Acting as both art director and core photographer, I managed the end-to-end production including set styling, lighting design, and technical editing. The project required a careful balance of showroom-scale environmental shots and tight, detail-oriented product photography that emphasized material, such as hand-blown glass and brushed metal finishes.
The resulting visual assets provided a sophisticated, unified aesthetic for the brand’s digital and print platforms, effectively elevating the perceived value of the product line through professional, non-generative photography and precise manual retouching.
| Social Media Content & Management
I developed a digital-first content strategy for LightForm that prioritizes atmospheric storytelling and high-end visual curation. By translating professional showroom photography into a cohesive social grid, I established a "designer-led" aesthetic that moves beyond simple product displays.
Through consistent art direction and strategic content rhythms, I managed the brand’s digital presence to appeal to both industry professionals and design enthusiasts. This involved balancing lifestyle imagery with detail-focused product highlights, ensuring every post reinforced LightForm’s position as a premier source for high-design lighting.
