| Digital Advertising & Photography
Brought in to give a cold-pressed juice brand a new direction. The existing product was already solid but the digital presence needed more attitude, more statement.
The approach leaned into a faster, more instinctive kind of storytelling. Campaigns were built around real ingredients and simple ideas. Captured with a sense of crisp effortlessness that felt cold-pressed in itself.
| Social Media Content & Management
That same creative direction didn’t stop at digital campaigns. It was extended into a broader social content system designed to keep the brand active between promotions and launches.
The visual language and tone were translated into a flexible set of templates, story formats, and content rhythms that could scale across daily posts, short-form video, and paid placements.
