| Art Direction & Consultation
Darkspark is a charitable initiative focused on creating access for youth. Using culture as a vehicle to support them through music, mentorship, and community-led programming.
My goal was to bring clarity and presence to their mission: shaping a brand that could carry both the weight of its purpose and the energy of the spaces it lives in.
| Social Media Content & Management
The system extended into a scalable social framework designed to support both campaign moments and ongoing storytelling. Templates, motion principles, and content rhythms were introduced to maintain consistency.
By utilizing a vibrant, high-contrast color palette and distinct typographic layouts, the system ensures that every post feels part of a unified ecosystem while remaining flexible enough to highlight individual voices and diverse subject matter.
| 'Artists to Watch' Content Series
To spotlight and amplify emerging talent supported by the organization, I directed a cohesive social-first content series. The visual system utilizes a high-contrast monochromatic palette and tactile "torn paper" textures to create a zine-like feel that resonates with diverse musical subcultures.
As the lead for art direction, photography, and production, I established a rhythmic typographic hierarchy and a consistent two-card layout to provide both instant name recognition and emotional depth. The resulting series provided a professional, high-visibility platform that elevated the organization’s digital presence while authentically championing rising alum members.
